By now everyone is familiar with the hype cycle. You know the drill: the ginned-up enthusiasm of publicists combines with word of mouth (and blog) to create so-called buzz. Articles appear, posing one of three questions. For the new artist: is this the next big thing? For the established artist (or restaurateur): will stratospheric expectations be met? For the figure whose stock is down: can a comeback be staged? Then the release date arrives, or the premiere, or opening; at last the thing itself can contend with its reception. But, wait, now backlash surges alongside the ongoing hype. And understandably, too: it’s not nice being force-fed even the tastiest food. But hold on a second, here comes the backlash-to-the-backlash …
from "The Hype Cycle," April 2008, N+1. More here
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